SEDIL CURVI SRL

The endless regeneration of WOOW products represents more than a design concept: it is a family style, an unmistakable trend that swings between the timeless charm of wood and a forward-looking vision of the future. The 30 years’ experience of the founder company Sedil Curvi has risen to the challenge of contemporary lifestyles, while maintaining the family ties that have always supported it. Sedil Curvi, the company that created the brand WOOW, started in 1983 in an old spinning mill, with the entrepreneurial spirit of Grandpa Giuliano, who specialized in the creation of wood and curved products since the 1970s. Through continuous changes, acquisitions and expansions, the business moved to the artisan area of San Vito al Torre (UD), handing down the torch one generation after the other, from Giuliano and his wife Silvana to their children Roberto and Moira, and their grandchildren Samantha, Nicole, Chiara and Linda. The WOOW brand was created as a product line that allows people to be together, a concept that responds to the desire of every member of the Sedil Curvi family: to continue to create and recreate themselves over time. WOOW postural wooden seats are designed by Stefano Bettio and give concrete form to the company’s desire, imagining new multilayer finishes and injecting new lifeblood of inventiveness into the lifestyles of the newest generations.