VALFASHION SRLS

Biography
A native of Martone, in the province of Reggio Calabria, Lino Valeri “marries” fashion at a very young age. In 1967 he opened his first atelier in Turin, immediately establishing himself as a brilliant successful designer who proposes classic clothing adapting it to contemporary living. In 1982, the need to offer the public a men’s ceremonial fashion led him to the creation of the Casa dello Sposo in Corso Francia in Turin. In 1990, the path towards continuous progress took shape with the birth of the company in Calabria, in Marina di Gioiosa Ionica, from here the entire production activity is taking on more and more characteristic aspects; taste, refinement, balance become indispensable ingredients for each product. The main objective of the company is to offer an excellent combination of quality, price and service. There are companies that produce with lower costs but the attention of Lino Valeri does not evaluate the limiting aspects of the high ceremony: it proposes it and hopes that it will be appreciated as a whole.

Company history
The company “Lino Valeri” was born from the dream of Lino Valeri who, since childhood, has cultivated his passion for tailoring in his hometown, Martone. Alone he succeeds with great sacrifices in opening his first tailor’s shop in Turin and then his atelier in C.so Francia, the “House of the Groom” becomes famous throughout Italy and opens the doors to a new sector.
The company grows and once Lino Valeri returns to Calabria, he approaches the men’s clothing industry and opens in Marina di Gioiosa Ionica, a small town in the province of Reggio Calabria, a laboratory at the beginning with only a few employees who work for the atelier in Turin and for the Calabrian atelier. Then in 1993 his daughter Eufemia also joins the family business and thus begins the adventure of distributing the Lino Valeri brand in Italy and around the world. Twenty-five employees work in the laboratory and the LINO VALERI brand is distributed in Japan, Spain, Portugal. Today, Lino Valeri’s nephew, Mattia, also joins the family business and new projects are taking shape, new lines dedicated to men’s fashion are born in addition to Lino Valeri – Ceremony and groom, “Valeri the tailor” dedicated to the contemporary businessman, and the DROP line dedicated to a younger audience and curated by Mattia.

Family is at the center of our passion and our world.